Residential & Commercial Painting
Custom Wall Printing

1. Protection
Paint serves as a barrier between a surface and the environment, shielding materials like wood, metal, and masonry from deterioration. It protects against moisture, UV rays, corrosion, chemical exposure, and temperature fluctuations, helping extend the life of structures and equipment. For example, exterior paints prevent rot and rust, while specialized coatings resist abrasion and chemical damage in industrial settings.

2. Decoration
Beyond protection, paint plays a major role in aesthetics and design. It allows surfaces to reflect style, identity, and mood through color, texture, and finish. In residential and commercial spaces, paint enhances visual appeal, ambiance, and brand expression—transforming plain or aged surfaces into attractive, cohesive environments.

3. Function
Paint also provides functional benefits tailored to specific needs. Certain coatings improve hygiene (antimicrobial paints), safety (fire-retardant or reflective paints), and performance (heat-resistant, waterproof, or insulating coatings). In addition, line markings, traffic paints, and industrial coatings serve essential operational purposes by guiding movement and ensuring compliance with safety standards.

Paint is made up of four main components—each with a specific purpose that helps determine how the paint looks, applies, and performs:

• Pigment – Provides color and opacity. Pigments give paint its shade and help cover the surface beneath by scattering light. Some pigments also improve durability and protect against UV damage.

• Resin (Binder) – Acts as the film-forming agent that holds the pigment together and bonds it to the surface. The resin determines the paint’s adhesion, durability, gloss, and hardness once it dries.

• Solvent – Also called the carrier, it keeps the paint in liquid form so it can be applied smoothly. As the solvent evaporates, it leaves behind the solid paint film. Water or organic solvents are commonly used depending on paint type.

• Additives – Small quantities of specialized chemicals added to improve performance and application. Additives can control drying time, prevent mildew, enhance flow, or resist fading and corrosion.

1. Chalking
Chalking is the formation of a powdery residue on a painted surface caused by the breakdown of the paint’s binder (resin) due to prolonged exposure to sunlight, moisture, and weathering. As the resin deteriorates, pigment particles are released, leaving a faded, dusty layer.

• Cause: UV light and oxygen degrade the binder over time.

• Effect: Loss of gloss, color fading, and poor surface appearance.

• Prevention: Use of high-quality resins and UV absorbers helps protect the binder, reducing degradation.

2. Embrittlement
Embrittlement occurs when a paint film becomes hard and brittle, losing flexibility. This often leads to cracking or flaking, especially on surfaces that expand or contract with temperature changes.

• Cause: Long-term UV exposure and oxidation of the binder, which make it rigid.

• Effect: Cracking, peeling, and loss of adhesion.

• Prevention: UV absorbers and stabilizers absorb harmful ultraviolet radiation before it breaks down the paint’s polymer chains, maintaining elasticity and durability.

UV absorbers are additives that absorb or neutralize ultraviolet radiation, preventing it from reaching and damaging the resin and pigments. They act as a sunscreen for paint, extending its life by minimizing fading, chalking, and embrittlement.

A quality paint job is built in three key layers, each serving a specific purpose to ensure durability and a smooth finish:

• Primer: The first layer that prepares and seals the surface, improving paint adhesion and preventing issues like peeling or uneven color. It also helps block stains and protects against moisture.

• Undercoat (or Basecoat): The middle layer that builds film thickness and provides a uniform surface for the topcoat. It enhances coverage, hides imperfections, and improves color accuracy.

• Finish Coat (or Topcoat): The final layer that delivers color, sheen, and protection. It provides weather resistance, washability, and the desired aesthetic appearance.

Together, these layers create a long-lasting, professional finish that resists fading, cracking, and environmental wear.

In some cases, certain layers can be skipped, but it depends on the surface condition, paint type, and desired finish quality:

• Primer: Can sometimes be skipped if the surface is already sealed, previously painted in good condition, or if you’re using a paint-and-primer-in-one product. However, new, bare, or porous surfaces (like wood, drywall, or masonry) always require primer for proper adhesion and durability.

• Undercoat: May be omitted when using high-quality paints that provide full coverage in two coats or when color change is minimal. But for drastic color changes (e.g., dark to light) or to improve uniformity, an undercoat is strongly recommended.

• Finish Coat: Should never be skipped. This layer provides the final appearance and long-term protection against weather, moisture, and wear.

In short: skipping layers might save time upfront but can lead to early fading, peeling, or poor coverage — so it’s only advisable when the surface and paint system specifically allow it.

Vinyl printing has notable drawbacks including difficulty adhering to textured surfaces, susceptibility to damage, and fading due to moisture and sunlight. It’s costly, environmentally unfriendly, and challenging to remove without damaging underlying paint. Conversely, wallprinting can be applied to any textured surface, is damage-resistant, and not affected by environmental conditions. It’s cost-effective, eco-friendly, and easy to remove with two coats of paint or primer.

Unlike vinyl printing, which uses a lot of ink in order to saturate into the plastic makeup of the vinyl material, our special UV-ink – custom-made in Germany – is more like a very fine spray that gets cured with powerful UV lights directly the surface of the wall (or whatever we are printing on). Because we only need a thin outer coating and not a full-saturation print, our printer can move quickly and efficiently spray ink onto the surface with minimal waste.

We use less than a 0.4mL average of ink per square foot. For reference, a can of soda contains 355ml of soda. So we could cover over 887 square feet of space using the ink contained in a can of Pepsi! That’s pretty wild.

For drying time, our special UV-ink is cured with powerful UV lights mounted on the print head. It’s almost completely dry as soon as it is printed! With our 1200 DPI package, the print surface might be a little tacky up to 1 hour after printing, but the ink will not come off the wall if you touch it. In essence, no drying time is needed at all!

Due to the nature of our printer, we can only print on surfaces that are vertically-oriented. This isn’t the downside that you might think, as most objects can be oriented vertically using a special mount that we have developed. We can print on doors, tables, canvases, sheet metal, fabrics, even glass! As long as the surface can be oriented vertically during printing (usually by hanging it up at our workshop), it can be returned to any orientation afterwards.

Curved surfaces are unfortunately not possible for us to print on. Due to the nature of the printer itself, we cannot print on objects, items, or walls with a significant curve or grade. We recommend walls with less than 1 degree of +/- tilt in order for us to print on it.

Generally speaking, the best type of wall to print on would be a white or mostly-white/light grey wall. Think about your home printer – if you try to print a picture on a piece of dark blue paper you won’t see much! If your surfaces aren’t a good match for printing because they are a darker color, we can paint your walls with our high-gloss paint perfect for wallprinting, for an additional cost.

Unfortunately, due to the nature of the printer and the offset of the robotic wheels and track from the print head, we cannot print edge-to-edge or guarantee full coverage of a wall surface. In this case, a traditional vinyl or wallpaper setup would be more beneficial if you are looking for pure edge-to-edge coverage.

However, our printer excels at doing things that vinyl and wallpaper cannot do, such as complex designs and even printing drop shadows with gradient fills onto the surface. Our clients will tell you that edge-to-edge printing isn’t all its cracked up to be when compared to the power of wallprinting. All the designs we like to print emphasize the power of our printer, up to the maximum printable area.